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Ụwa Asoebi Circularity Program

At Onuli, we believe fashion should honor tradition, celebrate culture, and leave a lasting positive impact. With our Circularity Program, we create an eco-conscious loop that transforms your cherished Asoebi garments into thoughtfully designed, high-quality products — keeping them from the landfill and preserving their beauty in new, meaningful forms.

Why Circularity Matters at Onuli

Fashion is about self-expression, and for us, it’s also about responsibility. African textiles carry unique stories, and with Onuli, we aim to ensure those stories live on sustainably. Our circularity initiative allows you to return garments — like those used in weddings or special events — to be re-imagined into functional products like aprons, pillowcases, duvet covers, sofa covers, hand mittens, and even stuffed toys. Each recycled item represents our commitment to sustainable fashion and your role in a greener, more connected world.

Send an email to hello@shoponuli.com to arrange collections.

Asoebi Returns Program

Dec 2024

Collections begin in Lagos and Abuja, Nigeria. Collections happen once a month and are collected from your home. Send an email to hello@shoponuli.com to arrange collections.

Expanding to UK and Europe

Feb 2025

We’re excited to launch our Circularity Program in February 2025, with collections country-wide in Nigeria. Send an email to hello@shoponuli.com to arrange collections

Worldwide Asoebi Returns and Recycling

Q4 2025 & Beyond

We’ll expand to other areas, enabling even more people to join our sustainable mission. Please keep in touch to find out when we are available in your area.

How it works

Program Timeline

We’re excited to launch our Circularity Program in Dec 2024 beginning with collections in Nigeria. We’ll expand to other areas as we grow, enabling even more people to join our sustainable mission.

Send an email to hello@shoponuli.com to arrange collections.

Empowering Local Artisans

Onuli collaborates with local artisans in Nigeria, primarily skilled women*, to bring these recycled items to life. Our talented partners carefully handcraft each piece, preserving cultural heritage while empowering communities. Every product reflects the artistry, craftsmanship, and dedication of these artisans, who ensure the recycled items meet Onuli’s standards for beauty and quality.

Up-cycling Process

Once garments reach us, our team sorts and assesses each one based on fabric, condition, and design potential. Only high-quality textiles are used, and each piece is crafted to honor the original material while maintaining durability and style. Where this cannot be upcycled directly by Onuli, the textiles are passed on to our other textile recycling partners.

Earn Rewards

When you return an item, you’ll earn loyalty points redeemable on Onuli. Use your points to shop our recycled collection or purchase brand-new items from our curated Nigerian brands. With every return, you become a key part of the Onuli journey, helping build a circular fashion economy. Points are calculated based on the details of the return (item condition and material type).

Upcycled clothing made into a pillow cover on a chair

New Products with Old Souls

We repurpose collected garments into a curated line of home and lifestyle products that carry both quality and cultural significance. Our collection includes essentials like aprons, stylish pillowcases, cozy duvet covers, and unique accessories. Each item is limited-edition and crafted with care, bridging the past and present of African fashion.