About Us

At Onuli, we are passionate about bringing African fashion to the global stage. Our mission is simple: to create a seamless shopping experience where you can discover and purchase exclusive, limited-edition designs from some of the most talented African fashion brands. Each piece tells a story of heritage, craftsmanship, and innovation, from intricate patterns to bold prints.

The name Onuli is rooted in the Igbo word “Uli,” referring to a traditional form of body art used by women to celebrate beauty and culture. It means 'Written in Beauty'.  We chose this name because it embodies the spirit of creativity, elegance, and cultural pride that runs through every collection we curate. At Onuli, we honour Africa’s rich artistic legacy while embracing modern fashion trends that appeal to today’s global consumer.

Founded in 2024, Onuli was created to bridge the gap between international fashion markets and Africa's vibrant, evolving design scene. While our headquarters are in the UK, we are proud to partner with talented designers and artisans from Nigeria, ensuring their unique creations are brought to a worldwide audience. This collaboration allows us to provide authentic, high-quality fashion that reflects the best of African craftsmanship.

But Onuli is more than just a marketplace—it’s a community. We manage every step of the process, from handling logistics and shipping to providing our signature sizing guarantee and hassle-free returns. This means our customers can shop confidently, knowing that each piece has been thoughtfully crafted and carefully delivered.

As we continue to grow, we are committed to sustainability, slow fashion, and celebrating the stories behind every design. By connecting consumers to African fashion, we aim to create lasting relationships between brands, makers, and customers, all while showcasing the creativity that defines African fashion today.

Welcome to Onuli—where tradition meets style.

www.shoponuli.com is a brand managed by the following entities

United Kingdom

Kerri & Partners Ltd - RN: 13520305

Registered Address:  22 Wenlock Road, London N1 7TA, UK

Nigeria

Greenshore Labs - RC: 7309234

Registered Address: Suite A-005, Quad Plaza, Ameh Ebute Street, Wuye, Abuja, FCT, Nigeria.